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CASE

Kafai Mak

Ka

Stories for

 Brands

 People

 Platforms

 Progress

 Brands

Kafai Mak is a Creative Director and Strategist specialised in growth-driven storytelling through branding and digital experiences.

Case Studies

2016-23

Archived Projects

● Portfolio on request

LOGITECH: GATHER

Campaign for award-winning smart conference phone.

Tech

2021
ARCHIVED
LOGITECH: POWERED

Art direction for a wireless world of charging.

Mobility

2020
ARCHIVED
LOGITECH G: PLAY TO WIN

Designing for some of the best gear in esports.

Gaming

2020
ARCHIVED
LOGITECH K835

Conversion content for the love of mechanical typing.

Tech

2020
ARCHIVED
WOMEN'S TENNIS
ASSOCIATION

Creating the ultimate fan experience for one of tennis' biggest events.

Tennis

2015
ARCHIVED
gethappy.io

Culture-shaping giving app for the new generation.

Fundraising

2019

ARCHIVED
[comfort zone]

Translating the essence of beauty into a visceral experience.

Beauty

2016
ARCHIVED
bluebell

Re-establishing the group’s legitimacy as Asia's leading brand distributor and curator.

Luxury Retail

2015
ARCHIVED
chalong bay rum

Award-winning rebrand and product design for Thai artisanal rum.

Distillery

2015
ARCHIVED
kering

Anecdotes of fashion & sustainability told through exhibition design.

Luxury Retail

2015
ARCHIVED
SHOJO GIN

Branding for a uniquely harmonious Japanese Craft Gin and Distillery

Beverage

2018
ARCHIVED
maximal concepts

Pioneering creativity for an internationally acclaimed restaurant and lifestyle group.

F&B, Lifestyle

2012-14
ARCHIVED
About

Hi, I’m Kafai. A Creative Director & Strategist
Hi, I’m Kafai. A Creative Director & Strategist
living in Hong Kong. I help create brands,
living in Hong Kong. I help create brands,
digital experiences, and story-driven
digital experiences, and story-driven
design solutions for people and businesses
design solutions for people and businesses
to achieve growth.
to achieve growth.
For 15 years, I have collaborated with teams to
For 15 years, I have collaborated with teams to
solve key challenges in startups, tech,
solve key challenges in startups, tech,
work, and play through implementing
work, and play through implementing
human-centred design with strategically
human-centred design with strategically
sound and impactful narratives that sticks.
sound and impactful narratives that sticks.
I’ve helped create new companies and advance
I’ve helped create new companies and advance
established ones, led teams, and launched
established ones, led teams, and launched
products across Europe, Asia, and the US.
products across Europe, Asia, and the US.
Currently, I am working at Logitech as
Currently, I am working at Logitech as
Creative Director / Strategist specialising in
Creative Director / Strategist specialising in
branding, and global marketing & communications.
branding, and global marketing & communications.
CAPABILITIES
Brand Strategy
▲ Branding & Identity
Creative & Art Direction
□ Design
 Digital Experiences
Campaigns
Approach
I believe in a creative process that is collaborative and multifaceted, rooted in 3 simple guiding design principles:
People &
Purpose
Empathy and human connections are key to building strong relationships with your audience or customers. Strive to add value to people’s lives, take time to understand and create things are actually wanted and welcomed.
Big Picture
Thinking
From product innovation to marketing, the path to world-class work requires a rigorous creative strategy—with clear, measurable objectives that aligns with the brand vision, and seamlessly connect with each element at every phase of the customer journey.
Growth-Driven
Storytelling
The careful blending of design methodologies, imagination, culture, taste and skills—actioned into powerful creative solutions, that, not only address real-world problems and fosters business growth, but also exemplify the epitome of exceptional creative storytelling.
Expertise
Proudly multidisciplinary, I enjoy exploring new disciplines and the endless possibilities of combining them. My practice spans across various areas such as:

Creative Direction, Art Direction, Creative Strategy, Design Thinking, Advertising, Illustration, Graphic Design, Copywriting, Digital Design, Web Design, UI/UX Design, Experience Design, Video, Motion and CGI.
Clients
Some of the thought leaders, doers and innovators I’ve had the pleasure to challenge the status quo with: