Kafai Mak
Ka
Stories for
Brands
People
Platforms
Progress
Brands
Kafai Mak is a Creative Director and Strategist specialised in growth-driven storytelling through branding and digital experiences.
Case Studies
2016-23
Archived Projects
● Portfolio on request
ARCHIVED
ARCHIVED
ARCHIVED
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About
Hi, I’m Kafai. A Creative Director & Strategist
Hi, I’m Kafai. A Creative Director & Strategist
living in Hong Kong. I help create brands,
living in Hong Kong. I help create brands,
digital experiences, and story-driven
digital experiences, and story-driven
design solutions for people and businesses
design solutions for people and businesses
to achieve growth.
to achieve growth.
For 15 years, I have collaborated with teams to
For 15 years, I have collaborated with teams to
solve key challenges in startups, tech,
solve key challenges in startups, tech,
work, and play through implementing
work, and play through implementing
human-centred design with strategically
human-centred design with strategically
sound and impactful narratives that sticks.
sound and impactful narratives that sticks.
I’ve helped create new companies and advance
I’ve helped create new companies and advance
established ones, led teams, and launched
established ones, led teams, and launched
products across Europe, Asia, and the US.
products across Europe, Asia, and the US.
Currently, I am working at Logitech as
Currently, I am working at Logitech as
Creative Director / Strategist specialising in
Creative Director / Strategist specialising in
branding, and global marketing & communications.
branding, and global marketing & communications.
CAPABILITIES
● Brand Strategy
▲ Branding & Identity
■ Creative & Art Direction
□ Design
→ Digital Experiences
○ Campaigns
Approach
I believe in a creative process that is collaborative and multifaceted, rooted in 3 simple guiding design principles:
People &
Purpose
Purpose
Empathy and human connections are key to building strong relationships with your audience or customers. Strive to add value to people’s lives, take time to understand and create things are actually wanted and welcomed.
Big Picture
Thinking
Thinking
From product innovation to marketing, the path to world-class work requires a rigorous creative strategy—with clear, measurable objectives that aligns with the brand vision, and seamlessly connect with each element at every phase of the customer journey.
Growth-Driven
Storytelling
Storytelling
The careful blending of design methodologies, imagination, culture, taste and skills—actioned into powerful creative solutions, that, not only address real-world problems and fosters business growth, but also exemplify the epitome of exceptional creative storytelling.
Expertise
Proudly multidisciplinary, I enjoy exploring new disciplines and the endless possibilities of combining them. My practice spans across various areas such as:
Creative Direction, Art Direction, Creative Strategy, Design Thinking, Advertising, Illustration, Graphic Design, Copywriting, Digital Design, Web Design, UI/UX Design, Experience Design, Video, Motion and CGI.
Creative Direction, Art Direction, Creative Strategy, Design Thinking, Advertising, Illustration, Graphic Design, Copywriting, Digital Design, Web Design, UI/UX Design, Experience Design, Video, Motion and CGI.
Clients
Some of the thought leaders, doers and innovators I’ve had the pleasure to challenge the status quo with:
