I'm a Creative Director with a decade and a half of experience working with startups and global brands. Over the years, I've worn many 🧢 hats — from being a seasoned Brand Strategist and Art Director to serving as a Design Lead, Creative Strategist, Designer, Digital Artist, and Illustrator. I've worked across diverse industries, from Tech and Hospitality to Advertising and Spacemaking. The point is, as the industry and its needs change, I've learnt to grow with it.
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As someone who is always eager for new possibilities, I like to believe I have a talent for turning 'what ifs' into real-world solutions. I've launched successful startups, built design ecosystems, transformed business categories, and created award-winning brand campaigns for both global and local markets 🌏
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With a broad perspective, an eye for detail, and a deep pocket of specialties, I approach problem-solving with breadth and depth. I enjoy exploring new skills and bringing different disciplines together, both as an individual and collaborating with diverse teams.
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I love pushing boundaries and tapping into each team member's unique strengths to create work that makes a real difference. I am constantly on the lookout for better and more intimate ways to co-design, create experiences, and build brands with our partners.
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At the heart of everything I do is my passion for building human connections 👬 through storytelling and empathy. My goal is to create experiences that are strategically on-point, narratively rich, and deeply connected to your audience.
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If you know me, you'll find me easygoing, curious, and passionate about continuous learning.

Here are some of the thought leaders, doers and innovators I’ve had the pleasure challenging the status quo with so far: